Background

Rice Apps is a student-run web development organization which builds apps for the Rice University community.

Relevant Skills: Visual Design, Brand Development, Adobe Illustrator, Adobe InDesign

Original Logo on the website

 

First iteration

Inspired by Rice University’s mascot owl, I used the owl to represent Rice or the “a” of “apps”.

Feedback from the club founder: I want Rice Apps to be an independent organization, not so much associated with the rice university’s owl. Also preferably, the logo color should use light pink and green, as you found on the website.

Second iteration

I played with the R and A characters, some basic geometric shapes and lines in pink and green.

 

Feedback from the club founder: I prefer a more simplistic, one-stroke style.

Third iteration

We came up with two ideas: a more circular one and a more triangular one of the RA monogram.

We casted a ballot to ask the 48 members at Rice Apps to vote for the logo they preferred, and the one on the top wins.

Final Version

for dark background:

for light background:

Results

The logo are used on Rice Apps website, the apps they developed, and their T-shirts.